Salesforce Boom In Every Sector/Services Industry
Today, we’re talking about Salesforce (a cloud-based CRM software), a relatively well-versed tool in the market that has attracted attention not only to any one specific industry but also making its huge impact on real estate, banking, legal, eCommerce, education, and charity organizations. Combines everything that businesses need from marketing, sales, commerce, and services an all-in-one management maintenance and communication tool to grow the customer base and business.
What is CRM?
CRM stands for Customer relationship management. Essentially, it is technology that manages relationships and interactions with current and future customers, and according to Salesforce, it helps companies stay connected to customers, streamline processes, and improve profitability. It has evolved from a business strategy to a fundamental tool for success. CRM is more than just software; explore how CRM systems centralize data, streamline processes, and enhance customer experiences. It is not a one-time solution but a continuous process.
Six major types of clouds offered by Salesforce
Sales Cloud: Centralising customer & client information details, Recording interactions, Facilitating cross-team communication, & Automating different processes. Makes the sales team more effective, with the ability to access all functionality with a mobile application & sales information from any location
Service Cloud: Design for service and customer support teams, Create workflows to automate company operations, collect real-time customer data, Impose AI to boost sales & revenue
Marketing Cloud: This is a Robust digital marketing system for B2C customers that track customer’s journeys across various communication channels, and maintains there presence on social media. It can be collated with the Sales + Service cloud to combine all data under 1 platform.
Commerce Cloud: It is the cloud-based e-commerce platform that allows us to build e-commerce websites, Manage items, and sell them, offers businesses full infrastructures & resources to easily set up an online store, provides customer data integrations to provide a better experience for your clients.
Experience Cloud: It was formerly known as community cloud. Enable organizations to interact with their consumers and may use the platform to create portals, forums, and applications to interact & communicate with your customers.
Analytics Cloud: Cloud-based analytical solution powered by the Tableau tool that facilitates examining and analyzing massive amounts of data, a client of the analytics cloud may identify the trends, increase efficiency, and understand the data’s reasoning.
How it works?
The campaign is like a company doing lot of marketing and merchandising to make people more aware of their services. When people start to show some interest in that service, then it becomes a Lead, someone who is not yet a customer but has expressed interest in doing business. Accounts: We store the information of our potential customers, basically prospects (Individuals or Companies). Contact: To store the information of executives working on those accounts. Opportunity: When we convert that lead into business, then that becomes an opportunity
Some of the key features that set Salesforce apart from other CRMs include:
Lead and opportunity management: With Salesforce, you can easily track and manage leads and opportunities throughout the sales cycle. This ensures that your sales team is always up-to-date and that they are focusing on the right opportunities at the right time.
Sales Forecasting: Salesforce offers a range of forecasting tools that can help you predict future sales trends, quota attainment and make more accurate revenue projections.
Marketing Automation: Salesforce offers a range of marketing automation tools that can help you streamline your marketing processes, create personalized campaigns, and improve overall ROI.
Customer Service Management: Salesforce’s customer service management tools allow you to track customer issues and requests, manage cases, and provide timely and effective customer support, leading to higher CSAT scores.
Let’s look at a trend of how Salesforce is getting ahead in the game in comparison to other competitors in recent years.
Salesforce is used by nearly 23% of companies across the world. Salesforce has been ranked the #1 CRM company by International Data Corporation (IDC). It is interesting to note that Salesforce is used by more than 22.9% of businesses worldwide, which is more than the combined share of its nearest competitors, viz. Microsoft, Oracle, SAP, and Adobe which occupy 5.8%, 5.1%, 4.7%, and 3.6% of the CRM market, respectively.
Learning Curve
There is no predefined knowledge required to learn Salesforce as a tool. As it is a cloud-based CRM software. It provides a wide range of certifications for tech people, business users, and managers. Many open-source trainings are available, through which you can do hands-on practice and get the knowledge.
Conclusion
Implementation Salesforce is a powerful solution for organizations that want to gain deeper insights into cloud Sales, Marketing, and Service for themselves and their customers. It provides a comprehensive set of services and features such as Comprehensive Visibility, Alerting, and Notifications, Historical data analysis, & Leads —> Opportunities tracking (help businesses to track/convert a potential customer to a successful opportunity). Feel free to customize and enhance this integration based on your specific use cases and business requirements.
Trailhead: https://trailhead.salesforce.com/
