Introduction to Google Interactive Media Ads
Google IMA SDK provide a solution to publisher who are requesting video ads from the following sources:
- DoubleClick for Publishers (DFP)
- Ad Exchange for Video
- AdSense for Video (AFV) and AdSense for Games (AFG)
- Third-party ad servers
The Google IMA SDKs are supported on the following platforms:
| Platform | Version | Ad Type |
|---|---|---|
| Flash | Flash Player 10+ | Linear, non-linear and companion ads, DFP video, Ad Exchange video and AFV ads |
| HTML5 | Desktop: Chrome, Firefox 4.0+, Safari 5+, Internet Explorer 11 Mobile: Chrome/Android Browser (Android 2.3+ for phone, and Android 3+ for tablet), Safari (iOS 6.0+) |
Linear, non-linear and companion ads, DFP video, Ad Exchange video and AFV ads |
| iOS | iOS 6.0+ | Linear and companion ads, DFP video, Ad Exchange video and AFV ads |
| Android | Android 2.3+ | Linear and companion ads, DFP video, Ad Exchange video and AFV ads |
For more Info : https://developers.google.com/interactive-media-ads/docs/sdks/android/compatibility
We can give following types of Ad support using IMA SDK:
| Ad Type | iOS SDK | Android SDK |
|---|---|---|
| Ad Rule Pre-Roll | X | X |
| Ad Rule Mid-Roll | X | X |
| Ad Rule Post-Roll | X | X |
| Ad Rule Ad Podding | X | X |
| Skippable Ads | X | X |
| Clickthrough | X | X |
| Overlay | X | X |
Getting started with Android :
1. Create a video player or download a sample video player app
https://github.com/googleads/googleads-ima-android/releases/tag/2.6
2. Download IMA SDK and include it in lib folder of app.
https://developers.google.com/interactive-media-ads/docs/sdks/android/download
3. Include Google Play Service in your project:
Add the following to your application-level build.gradle file, located at app/build.gradle:
[java]compile ‘com.google.android.gms:play-services-ads:7.0.0′[/java]
Add the following code to your to AndroidManifest.xml inside the tag:
[java]
<meta-data
android:name="com.google.android.gms.version"
android:value="@integer/google_play_services_version" />
[/java]
Dowload source code for your hands on : GitHub
Integration with Google IMA on iOS
Integration with Google IMA on HTML5
Integration with Google IMA on Flash
Hope this helps !! 🙂
I have few queries over Google IMA.
1. Do monetization occurs if we integrates IMA in our mobile application(as in admob)?
2. Do we have option to show our service ads instead of their ads(as in admob)?