Elevating Streaming with AWS Media Services: How Video Ready Delivers Unmatched OTT Experiences

In the ever-evolving OTT streaming landscape, Video Ready distinguishes itself by offering a rich, Netflix-like viewing experience. Our platform offers a vast library of movies, TV shows, original content, and live events, all accessible anytime, anywhere, catering to both VOD (Video on Demand) and live streaming needs.

About Video Ready

Video Ready is a comprehensive OTT platform delivering end-to-end solutions, including video pipeline management, content management systems (CMS), multi-platform applications, and content operations. VideoReady provides advanced content management capabilities for all video and audio content for Live TV and On Demand Content including movies and shows across all devices and platforms.

Key differentiators

• Comprehensive CMS built using deep domain expertise across global clients.
• Flexible data ingestion with Entity Attribute Value model-based architecture.
• Microservices-based Back-End Platform built on Open Source Technologies
• Experience Manager for device level control of experience for the consumers.
• Enhanced Content Discoverability with the Implementation of a Fuzzy Search & Recommendation Engine.
• Cloud Agnostic Back-End Platform; Deployable on all public Clouds.
• Completely White labeled solution with significant customization offerings.
• Easy Integration with Industry tools for Marketing, Analytics, Notifications & Ad Engines
• Cross-platform Front End Applications supporting a wide range of Mobile, Web, and Connected TV devices with reduced TCO

Read More: 5 Compelling Features Of An OTT Platform That Content Owners Should Know

Content Delivery Flow

The above image is a typical workflow for streaming video content. It shows the various components involved in delivering live or on-demand video to connected devices. Here’s a breakdown of each component:

Live Sources: This block represents the origin of the video content. It can include:

• Video: Cameras capturing live events or footage.
• Live TV: Broadcast TV channels.
• IP Stream: Live video streams delivered over an IP network.

Content Prep: This stage involves preparing the video content for streaming. It typically includes:

• Workflow Systems: Tools for managing and processing the video content, such as editing, encoding, and metadata tagging.
• CMS/DRM: Content management systems and digital rights management solutions for organizing and protecting the content.

Content Delivery: This is the core of the streaming process. It involves:

• Adaptive Bit Rate: A technique that adjusts the video quality based on the viewer’s network conditions to ensure smooth playback.
• Streaming Server/CDN: A server or network of servers (content delivery network) responsible for delivering the video content to the viewers’ devices.

Connected Devices: This block represents the various devices that can receive and play the streamed video content, such as, Smartphones, Tablets, Computers, Smart TVs

How AWS Media Services Powers Video Ready

AWS Media Services plays a critical role in our ability to deliver content efficiently and securely. Here’s how we utilize these services:

• Content Preparation with AWS Elemental MediaConvert:
  We use MediaConvert to transcode our video content into adaptive bitrate formats, ensuring compatibility across all devices, from smartphones to smart TVs. This allows Video Ready to offer uninterrupted streaming, even in varying network conditions.
• Securing and Optimizing Content Delivery with AWS Elemental MediaPackage:

MediaPackage enables us to package and prepare our content for distribution. With its built-in support for Digital Rights Management (DRM), we ensure that our premium content is protected from unauthorized access while being delivered smoothly to our global audience.

• Reliable Storage with AWS Elemental MediaStore:

MediaStore serves as our media file repository, optimized for the fast retrieval needed for streaming. By storing our processed content in MediaStore, we guarantee that our users have instant access to the content they love, without buffering or delays.

• Real-Time Streaming with AWS Elemental MediaLive:

For live events, MediaLive is our go-to solution. Whether it’s a live sports event or a special broadcast, MediaLive allows us to encode and stream live content in real time, ensuring that our viewers are always in the moment.

• Scalable Distribution with AWS Elemental MediaConnect:

MediaConnect provides a reliable way to transport our live video content across different regions and platforms. This ensures that Video Ready can deliver live streams to a broad audience, maintaining quality and security.

How AWS Media Services Power VOD on Video Ready

• Content Preparation with AWS Elemental MediaConvert
• Secure and Efficient Delivery via AWS Elemental MediaPackage
• Reliable Storage with AWS Elemental MediaStore

How AWS Media Services Power Live Streaming on Video-Ready

• Real-Time Streaming with AWS Elemental MediaLive
• Scalable Distribution with AWS Elemental MediaConnect

Looking to the Future

As Video Ready continues to grow and expand its content offerings, AWS Media Services will remain a key part of our strategy. As Video Ready continues to expand, AWS Media Services will remain integral to our strategy, ensuring we meet the evolving needs of our audience and maintain our competitive edge in the dynamic OTT market.