Exporting AEP profile attributes and audience to Adobe Target

Adobe Target is a comprehensive solution within the Adobe Experience Cloud designed to customize and personalize customer experiences. It enables you to optimize revenue across web and mobile sites, apps, social media, and other digital channels. Data from multiple systems seamlessly integrates into Adobe Target, including Adobe Analytics, AEM, AEP, and others.

Adobe Experience Platform is the leading, most adaptable, and open system for creating and managing comprehensive solutions that enhance customer experiences. It allows organizations to centralize and standardize customer data and content from any source, leveraging data science and machine learning to significantly elevate the creation and delivery of personalized, immersive experiences.

After collecting and analyzing customer data, AEP creates a unified customer profile that provides a comprehensive view of the customer and their behavior. AEP can share two key elements with Adobe Target:

• Audience: A group of users with similar behaviors or characteristics.
• Profile Attribute: Information about the user, such as name, age, gender, purchase history, and more.

This blog will explore configuring and using AEP’s profile attributes in Adobe Target and exporting AEP’s audience to Adobe Target. AEP Profile attributes in Adobe Target are name/value pairs that capture details about website visitors. These details can include demographic and behavioral information, such as age, gender, and purchase history. Adobe Target leverages this data to deliver personalized content to visitors.

Use Case

Imagine creating a special feature for our app or website tailored to each user. Normally, users that belong to the same audience see the same personalized feature. But in this case, we want to make sure we speak to each user directly, using their name in the message.

For example, James Anderson would say, “Hey James Anderson, this offer is for you,” and Addhyan Agarwal would say, “Hey Addhyan Agarwal, this offer is for you.”

This way, the message feels more personal and directly relevant to them.

Prerequisites:

• Adobe Experience Platform (AEP) approver access
• Audience and profile already created in AEP RTCDP
• Adobe Target approver access
• AEP and Adobe Target connection

AEP Configurations

Exposing AEP Profile Attributes when creating a new audience

1. Log in to AEP and navigate to the Audience section.
   

   Navigate to Audience

    

2. Click on “Create Audience”
   

   Create audience

    

3. Click on “Build Rules”
   

   Build Rules

    

4. Create an Audience using rules and click on Publish/Save
   

   Building audience

    

5. Click on “Activate to destination”
   

   Activating to destinations

    

6. Select the destination and click “Next”
   

   Select destination

    

7. Add the fields that you want to expose to the destination and click on “Next”
   

   Select the profile attributes

    

8. Click on “Finish”
   

   Click Finish

    

9. You will see the new audience in the destination audience list
   

   New audience in the destination audience list

    

Exposing profile attributes without creating a new audience

1. Login into AEP and click on “Destinations”
   

   Navigate to destination

    

2. Click on “My Destinations”
   

   My destination

    

3. Click on “Activate Audience”
   

   Activate Audience

    

4. Select “Destinations”, click on “Next”
   

   Select destination

    

5. Click on “Next”
   

   Click Next

    

6. Select “Profile Attributes” and click on “Next”
   

   Select profile attributes

    

7. Click on “Finish”
   

   Click on Finish

    

Adobe Target

1. Login to Adobe Target and move to the “Offers” section. Then click on “Create”
   

   Target offer screen

    

2. Select either “HTML offer” or “JSON offer”
   

   Create offers

    

3. Profile attributes that have been exposed from AEP will be shown
   

   AEP Profile attributes in target

    

4. These profile attributes can be utilized in the offers by selecting them and clicking “Add.”
   

   Json offer

    

   

   html offer

    

5. Once this offer is used in the activity, the syntax is replaced with the user’s actual “First Name” and “Last Name.”

Once the offer creation is done with the proper syntax and correct profile attributes, below is how the personalized banner would look:

James Anderson

James Anderson Banner

Addhyan Agarwal

Addhyan Agarwal Banner

Conclusion

By leveraging profile attributes, even greater personalization can be achieved in our components. Customers based on their personal information, creating a more meaningful impact. When used correctly, these profile attributes can also significantly drive up revenue.

At TO THE NEW, we go beyond traditional boundaries to empower organizations with transformative digital experiences, providing a unified suite of cloud services across analytics, advertising, commerce, and marketing. We aim to elevate customer experiences by enabling organizations to unlock the true potential of Adobe’s versatile toolset. Reach out to us for more effective strategies to maximize customer experience.