India | Media & Entertainment
Viacom18 is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences.
Highlights
Published primetime shows with an exceptional TAT of 35 mins
Successfully managed & optimized 8 YouTube channels of Viacom18
Deployed a dedicated team for the project with 24*7 operations support
TO THE NEW successfully managed seamless content delivery, consumption, packaging, and monetization for 300+ videos daily for Viacom18.
Objectives
To optimize YouTube for a seamless user experience
To improve monetization on YouTube by creating a solution to manage YouTube content
To increase subscriber base and content discoverability
The Solution
TO THE NEW worked with Viacom18 to achieve a key business objective of higher monetization of its content on digital platforms including 3rd Party Digital Platforms and its own OTT platform named VOOT.
Managed content packaging through linear video processing/editing, adding localized content, keywords, metadata, video subtitling, etc
Created & optimized digital assets for all YouTube channels including designing high-quality custom video thumbnails & channel banners
Created customized playlists on the channel for recaps, highlights, full episodes, trending shows, celebrity introductions & more and optimized the playlists for higher visibility
Published primetime shows with an exceptional TAT of 35 mins; generated overall 25% cost savings on the claim management process through quick content monetization and reference ID creation
Value Delivered
TO THE NEW published, packaged, monetized, and optimized content for 300+ videos daily on 8 YouTube channels of
Viacom18 in 7 Indian languages.
Viacom18 in 7 Indian languages.
Achieved 400% subscriber growth over the period of 7 years
Generated over 25% cost savings on the claim management process
Increased the efficiency of the publishing process by automated content updation