Successfully migrated Siprocal’s architecture from on-Premise to AWS

Engagement overview

Siprocal (formerly Column6), a next-generation advertising platform, partnered with TO THE NEW to seamlessly migrate its entire infrastructure to Amazon Web Services (AWS). TO THE NEW implemented a hybrid approach, treating AWS as a parallel data center to ensure flexibility and resilience throughout the migration. This complex migration encompassed critical ETL systems and a diverse range of databases, including On-Premise Amazon RDS, MapR, Druid, and Kafka. As a strategic cloud partner, TO THE NEW led the migration with a strong focus on ensuring maximum uptime, enhancing security protocols, and maintaining strict adherence to client Service Level Agreements (SLAs).

About the client

Software & Company | USA

Siprocal (formerly Column6) is a next-generation advertising platform specializing in monetization and user engagement. Leveraging direct audience access and intelligent data insights, Siprocal fosters meaningful connections that drive growth. With an ambitious vision to become the world’s largest mobile gaming and app distribution platform, Siprocal continues to redefine how businesses connect with audiences through.

Business objective

Migrate the entire infrastructure from on-premise to AWS for better scalability and efficiency

Ensure zero downtime during the migration of the entire database

Enhance security and compliance through advanced monitoring and multi-account architecture

Optimize costs with AWS Graviton Migration for improved efficiency

Our solution

Implemented a hybrid AWS architecture, migrating infrastructure, ETL systems, and databases from on-premise with minimal disruption and maximum uptime

Established a secure, multi-account AWS environment for Production, Non-Production, Shared Services, Security, Audit, and Sandbox operations

Automated DevOps, DevSecOps, and DB update pipelines using Jenkins Shared Library to improve deployment efficiency

Conducted audits using AWS-managed services like AWS CloudTrail, Config, GuardDuty, and Inspector to maintain compliance and security

Reduced infrastructure costs and improved performance by migrating workloads to AWS Graviton and leveraging Amazon S3 for data storage and archiving

Created private network connectivity between the data center and AWS Network account using AWS Direct Connect

Implemented continuous monitoring to detect and prevent security breaches in real time

Deployed applications and databases across multiple availability zones for high availability

Our Tech Stack

Business benefits

As a trusted partner with deep expertise in cloud solutions, TO THE NEW successfully facilitated the seamless migration of Siprocal's 2 petabytes of data to AWS while ensuring maximum uptime, enhanced security controls, and cost optimization. Here are the key business results:

2 petabytes data migrated without any downtime or data loss
100% traffic transitioned to AWS maximizing the benefits of cloud hosting
Modernized infrastructure to enhance performance, scalability, security, and compliance
Advanced security implemented using AWS services for monitoring and compliance
Optimized cloud costs through AWS Graviton migration

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