Highlights
Significant increase in the B2C revenue share
Delivered a highly personalized user experience
Reduced GTM time from 6 months to a few weeks
TO THE NEW engaged with Max Life Insurance to transform its entire ecosystem and the end-user experience for its customers and prospects.
Objectives
Target millennial consumer base
Enable self-service driven purchase cycle
Launch all of Max Life’s products on digital
The Solution
TO THE NEW team conducted multiple discovery workshops with key stakeholders from Max Life to develop a complete understanding of its ecosystem and devise an effective roadmap for solutions.
Migrated the content management platform to AEM and created a product launch framework called ‘Chassis’ to reduce GTM time
Created an AWS based single backend platform strategy, covering the whole lifecycle from the policy quotation to the insurance
Implemented Cloud-Native stack in a Microservice-Based Architecture for Max Life’s platform that enabled rapid application prototyping & service virtualization
Revamped Max Life’s website to deliver a Mobile-First responsive experience with effective UI/UX and SEO friendly structuring, and intuitive navigation
Value Delivered
TO THE NEW significantly transformed Max Life Insurance’s digital presence and helped target the tech-savvy millennial to capture a greater market share.
Max Life’s product launch duration was reduced from 6 months to just a few weeks
Enabled Bancassurance as a B2C revenue channel for Max Life Insurance
SEO improvements led Maxlife to reach the top 3 in major insurance-related search categories/keywords
