Boost Ad Performance & ROI with Data-Driven Solutions for a customer-centric ad tech company

Engagement overview

A customer-centric ad tech company sought a solution to identify optimal advertising platforms through precise data analysis from various sources. TO THE NEW partnered with them to create a streamlined, data-driven solution aimed at enhancing predictive accuracy and ad targeting. The goal was to optimize classification precision, leading to smarter ad strategies and maximized ROI.

Our client

Marketing | USA & Singapore

The client is a prominent marketing technology company specializing in helping brands discover, understand, and nurture customer relationships. By leveraging zero-party data through interactive ads, surveys, and audience-building solutions, the client empowers brands to implement tailored strategies. The client is headquartered in Boston's Innovation District, with regional offices in New York, Chicago, Detroit, San Francisco, Atlanta, and Los Angeles.

Business objective

Enhance ad performance and ROI through integrated data solutions

Leverage GenAI to deliver insights, enabling smarter and data-driven decision-making

Develop a scalable solution capable of adapting to evolving business needs and diverse data sources

Maintain strict adherence to data privacy standards and regulatory compliance

Business solution

Unified advertising data from diverse sources into a centralized model for seamless management and analysis

Delivered real-time insights, enabling smarter, data-driven ad optimization

Designed a scalable and adaptable solution to accommodate various data types and evolving advertising requirements

Implemented robust data security measures to uphold privacy and ensure compliance with regulatory standards

Automated reporting processes powered by GenAI, delivering actionable insights and recommendations for continuous campaign optimization

Our Tech Stack

Business outcome

As a trusted partner and expert in marketing technology, TO THE NEW helped the client achieve significant business outcomes, showcasing our expertise in GenAI. Here are the key business results:

20% increase in operational efficiency achieved through seamless integration of advertising data from diverse sources
10% improvement in ROI driven by automated reporting and actionable recommendations
Implemented a scalable architecture capable of managing 1 million+ data points, aligned to evolving strategies
Strengthened data security and privacy, minimizing compliance risks effectively
Enhanced targeting precision and ad performance through real-time insights for optimized resource allocation

Let's Talk