The client is a leading British automotive marque that is known for its stylish, compact, and fun-to-drive cars. The company sells vehicles in over 100 countries around the world and has established itself as one of the most reliable automotive brands.
TO THE NEW helped client transform its website’s user experience by harnessing the comprehensive capabilities of Adobe Experience Cloud.
To have multi-lingual website support
To address design inconsistencies across the website
To ensure zero downtime for the application suite
TO THE NEW helped the client build an AEM-powered digital experience to deliver a seamless and personalized user experience across all channels and devices.
Integrated Adobe Target & Adobe Analytics for real-time personalized experiences & to track user-driven events
Implemented the MSM (Multi-Site Manager) concept and enabled automatic translation of websites
Implemented dynamic and in-memory caching to optimize website performance & reduce load time
Created a unified design system for consistent visuals across the website
With the implementation of AEM's powerful features, TO THE NEW helped the client create a user-friendly and business-driven digital experience.
Reduced maintenance costs with a unified design system
Boosted brand image and customer satisfaction
The client was awarded #1 in “Brand-Website-Check - Online Sales 2022” of the German car magazine