Engagement overview

As HILTI’s digital marketing partner for the APAC region, TO THE NEW crafted and executed an end-to-end digital marketing strategy across 9 markets - India, Australia, New Zealand, Singapore, Thailand, Philippines, Malaysia, Indonesia, and Vietnam. This integrated approach, encompassing social media, paid media, community management, and analytics, reinforced HILTI’s digital presence across the APAC region, achieving key objectives of increasing brand awareness, pushing online sales revenue, and generating leads for the business.
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Our client

Construction Equipment Company | Singapore
With a history of over 75 years, HILTI, a global powerhouse in the construction equipment industry, is known for its high-performance tools, innovative application software, and comprehensive services that enhance construction productivity, sustainability, and safety. It has a presence worldwide and has won several awards for the design of its tools. The company’s dedication to sustainability and customer-centric solutions continues to set industry benchmarks, solidifying its reputation as a trusted leader in construction innovation.

Business objective

one

Maximize brand awareness & audience engagement across the APAC region

two

Localize campaigns & leverage the “Making construction better” message to ensure relevance

three

Strategize & execute targeted paid media campaigns to drive high-quality lead generation

four

Enhance business impact from new product launches, promotions, & more

five

Optimize the lead pipeline by tracking user behavior on the website & creating a custom lead-scoring dashboard

Our solution

solution1

Led targeted Social Media campaigns across 9 APAC markets and built regional language content on key pillars namely Productivity, Safety, Sustainability, and Application Leadership to enhance brand relevance and engagement

solution2

Executed over 400 high-impact data-driven campaigns on Google, Meta, LinkedIn, YouTube, Taboola, TikTok, Quora, and Influ2 to maximize return-on-ad-spend (ROAS), increase customer engagement, and generate high-quality leads

solution3

Launched and promoted HILTI's NURON platform through a 360-degree marketing strategy, employing a multi-channel approach to position it as a game-changing innovation in the construction cordless power tools industry

solution4

Developed a lead scoring model with the dashboard that leverages advanced analytics to track and evaluate website traffic, assigning dynamic scores based on user behavior for effective identification and lead nurturing

solution5

Created localized content for webinars, product launches, and promotions, integrating trending topics, cultural references, and local languages to resonate across APAC markets

solution6

Managed real-time ORM with 24/7 monitoring and swift complaint resolution, protecting and enhancing HILTI’s brand reputation across all digital channels

solution7

Streamlined the automated content workflow, from approvals to publishing using Sprinklr, ensuring seamless and timely delivery across all markets, boosting overall campaign efficiency

solution8

Boosted event engagement by hosting LIVE sessions on Facebook and YouTube to provide extensive coverage for on-ground events along with compelling pre and post-event content

Our platforms & tools

tech-stack

 

Business benefits

TO THE NEW helped HILTI achieve significant milestones in its digital marketing efforts, leading to notable business outcomes. Here are the key results:
Outcom1
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Outcom3
  • 5.5K+ leads & 200M+ impressions achieved
  • 1Mn+ CHF
    online revenue generated
  • 8,000+ unique content posts & 212%+ increase in engagement on social media
  • 175% increase in paid media campaign CTR
  • 675% increase in website traffic through paid media
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