Engagement overview
Elevation Church, a renowned entity in the spiritual community, aimed to boost their audience engagement and retention. Sharing a vision of merging values with innovative digital solutions, TO THE NEW embarked on a collaborative journey to optimize personalized customer journeys, develop responsive email templates, and implement efficient automation processes for Elevation Church. This partnership exemplified our dedication to delivering exceptional results while honoring Elevation Church’s unique mission and core values.
About the client
Religious Institution | USA
Elevation Church, founded by Pastor Steven Furtick in 2006, is a leading megachurch based in Charlotte, North Carolina. Known for its contemporary worship style and innovative use of technology, the church has grown rapidly with multiple campuses across North Carolina and a strong online presence. Its music ministry, Elevation Worship, is well-known throughout the world. The church aims to bring people closer to Christ through outreach, community initiatives, and global missions.
Business objective
Enhance the customer experience by designing highly responsive email templates
Integrate seamlessly with third-party tools for optimal performance
Refine the existing lead database to remove inconsistent data and uphold its integrity
Automate the manual campaign setup process
Business solutions
Enhanced campaigns with personalized customer journeys and responsive email templates
Employed a balanced A/B testing strategy to optimize campaign execution
Incorporated dynamic content to ensure relevance to the end-user’s interests
Automated workflows to increase efficiency and save time by reducing manual efforts
Seamlessly integrated third-party tools to streamline operations and enhance Effectiveness
Tech stack
- MAP Tool
- Email Testing Tool
- CRM
- Project Management
Business outcome
TO THE NEW helped Elevation church to achieve a comprehensive resolution, led to positive outcomes for campaign engagement by enhancing crucial conversion rates. Here are the key business outcomes:
- Personalized and segmented email campaigns resulted in a 40% increase in open rates
- Achieved a 30% boost in click through rates
- Optimized campaign setup & management boosted productivity, enabling the team to focus more on strategic initiatives
- Adoption of Pardot Lightning streamlined marketing operations, enhancing efficiency and reducing manual processes
- Ensured seamless data synchronization, improving data accuracy and supporting informed decision-making