Sweden | E-commerce
Axfood is a leading food retail group in Sweden and the second-largest player in the Swedish food retail market with a market share of approximately 20%.
Highlights
Delivered a high-quality E-commerce website in just 4 months
Significantly transformed user experience
TO THE NEW worked as an end-to-end Product Engineering Partner to develop an entire E-commerce platform for Axfood in just 4 months. The platform offered a new revenue stream while efficiently expanding the customer base.
Objectives
Enable efficient processing of customer orders
Introduce enhanced search capabilities
Create an engaging experience for users
The Solution
TO THE NEW developed the entire E-commerce platform for Axfood within 4 months. The scope included the entire back-end, front-end, RESTful web services, and mobile application platforms. Furthermore, TTN developed a high performance and scalable web platform on both iOS and Android application platforms.
A simple, intuitive, and user-friendly interface was designed for Axfood platforms
Message-oriented middleware was implemented to ensure efficient management of customer requests
Developed and deployed a prediction engine for a better user experience
Integrated multiple payment gateways and ensured the platform’s GDPR compliance
Value Delivered
The E-commerce platform played an important role in the success of Axfood.
Significantly transformed user experience with menu-planner functionality and prediction engines
Implemented multiple payment gateways and one-touch order for items listed against ingredients in recipe pages and provided superior user experience