Engagement overview

A leading Australian wagering and media organization was facing challenges in navigating a rapidly evolving regulatory landscape while striving to enhance its data capabilities. TO THE NEW partnered with the client to refactor their data strategy and implement a Delta Lakehouse architecture powered by Databricks. TO THE NEW embarked on a transformative journey to enable trusted data services, streamlined analytics workflows, and built a scalable platform that drives operational efficiency, supports digital growth, and unlocks incremental business value.
Client

Our client

Gaming | Australia
Client is a leading Australian wagering and media company with a rich history spanning over a century. It operates a diverse portfolio of wagering and media businesses, including various renowned brands. With a substantial customer base and a complex operational landscape, the client sought to optimize its customer interactions, enhance operational efficiency, and mitigate regulatory risks to maintain its market leadership and drive sustainable growth.

Business objective

Objective

Implement a target state architecture with clearly identified business use cases

Optimize the existing tech stack for enhanced performance

Develop a detailed design document outlining architecture, tools, delivery approach, phases, timelines, and costs

Deliver advanced analytical reports using Power BI

Enable automation through continuous integration and continuous delivery practices

Our solution

Solution

Ensured comprehensive coverage across both functional and non-functional dimensions of the client’s end-state enterprise data platform

Recommended open-source solutions to minimize the total cost of ownership while optimizing technology expenses to sustain growth

Provided a comprehensive suite of data services, including data engineering, analytics, and data science, to support the client’s transformation objectives

Leveraged modern data stack technologies to remain aligned with the rapidly evolving data landscape

Implemented sustainable data-driven architectural principles, optimizing the data platform using Databricks Lakehouse, Unity Catalog, and workflow management tools

Applied best practices in the design, definition, and modeling of data across the enterprise to enhance overall data quality

Ensured the highest data quality and completeness to support diverse business use cases

Our tech stack

clients

 

Business benefits

TO THE NEW’s Delta Lakehouse implementation powered by Databricks enabled the Australian wagering giant to have seamless data integration and scalable analytics workflows. These streamlined operations unlocked actionable insights, driving digital growth and operational efficiency. Here are the key business benefits:
  • Achieved real-time insights and enhanced decision-making by unifying data from on-premise and cloud platforms
  • Strengthened compliance and streamlined data organization through the implementation of a robust three-layer medallion architecture
  • Enabled scalable analytics and advanced use case support by delivering seamless and real-time data transformations
  • Enhanced data reliability and consistency across domains by establishing accurate master data management practices
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