Highlights
Implemented a CMS solution to seamlessly upload video content
Developed OTT applications for Web & iOS to stream live & VOD content
TO THE NEW took an end to end technology ownership and developed an OTT platform for AusBiz to provide live and on-demand video of the latest news in Australian business to cater to the market watchers.
Objectives
To develop a platform to stream live video & audio
To make Video On Demand (VOD) content easily searchable
To personalize content based on user interests
To expand the customer base
The Solution
TO THE NEW leveraged its deep expertise in the OTT domain and implemented a cloud platform to develop Web & iOS app, while also providing front-end & back-end development services and 24*7 Managed Services support.
Designed and developed a highly intuitive OTT platform for Ausbiz, featuring videos on a range of investment topics
Integrated our in-house Content Management System to enable AusBiz to upload their videos on the Web and iOS app
Provided our application infrastructure monitoring solution for easier, end-to-end monitoring from a single console
Integrated SSO (single sign-on) on Web & iOS app and implemented Google Analytics on the website
Value Delivered
Using cutting-edge technologies, TO THE NEW helped AusBiz expand their customer base and streamlined the process of providing extensive, high-quality content around finance.
Designed and developed a comprehensive OTT platform and helped add 10,000 videos onto the platform
Seamless customer experience with responsive designs across various devices and easy content accessibility
Personalized recommendation engine to suggest the most relevant content to customers
Accrued more than 34,000 subscribers within 12 months of its launch
