Engagement overview

Amazon Prime Video is a streaming service included with Prime memberships, offering movies, TV shows, originals, and international content. Amazon Prime Video sought a reliable Media Services Partner capable of handling its complex needs in Digital Packaging & Fulfillment, Content S&P and Moderation, Tech Quality Control, and Localization & Access Services.
 
TO THE NEW played a critical role in boosting Amazon Prime Video's content engagement by streamlining its media processing pipeline. This included library content, movies, and DAB shows for One Catalog delivery, covering more than 15 global languages. TO THE NEW's commitment to high-volume processing, global content management, and consistent quality achieved the prestigious "Prime Preferred Fulfillment Vendor" post-house certification.

Business objective

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Implement a comprehensive and scalable solution for media services

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Enhance trust, safety, and service delivery for Amazon Prime Video

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Provide localization and access services

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Deliver a secure and scalable hybrid platform

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Optimize operations across Amazon Prime's diverse media offerings

Business solutions

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Rigorous asset conformance and quality control, addressing audio/video issues, subtitle formatting and synchronization, translation accuracy, dubbing quality, visual asset integrity, and metadata precision.

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Meticulous compliance process for diverse content types, ensuring adherence to region-specific regulations and cultural sensitivities.

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Accurate content classification with descriptors and maturity ratings, offering the end users an informed and better viewing choice and experience.

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Expert validation of video assets according to marketplace-specific schemas and delivery requirements for global and classic markets.

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Efficient content deployment across 200+ countries in 15+ languages, including localized asset management and subtitle quality assurance for a high volume of movies monthly.

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Streamlined communication with partners through comprehensive QC and packaging checklists.

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Advanced 4K upscaling services, preserving original color integrity using cutting-edge technology.

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Implemented robust content security measures with secure facility operations, restricted access, and dedicated project areas, achieving a highly sophisticated security posture.

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Earned prestigious industry certifications, including Trusted Partner Network (TPN) membership, ISO certification, and SOC 2 compliance.

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Gained recognition from leading global industry analysts for excellence in security and operations.

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Utilization of cloud-based platforms and industry-leading tools

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Consistent adherence to stringent turnaround times for various content types, from feature films to day-after-broadcast shows.

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Seamless transition to a remote working model during the COVID-19 pandemic, maintaining peak security and delivery standards.

Tech stack

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Business outcome

As a trusted advisor in the digital media landscape, TO THE NEW helped Amazon Prime Video achieve significant business outcomes, demonstrating our commitment to excellence. Here are the key business outcomes:
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  • Achieved 100% on-time delivery within agreed turnaround times
  • Reduced turnaround time by 50% through automation
  • Consistently maintained a 99% service quality rating across all managed assets
  • Implemented the File Based automation tool Pulsar for rapid checking, sorting in-depth verification
  • Maintained zero audience-reported issues and security breaches
Know more about our Media and Entertainment Solutions