Transforming Amaron’s Digital Presence with Integrated Marketing Solutions

Engagement overview

Amaron, a leading automotive equipment manufacturer in India, faced challenges with limited digital visibility and declining multi-channel growth. TO THE NEW partnered with them to implement an integrated digital marketing strategy, combining advanced SEO optimization, targeted paid media campaigns, and dynamic social media management. Our collaboration led to the successful launch of Amaron 2.0, a transformative initiative that revitalized the brand’s digital presence, enhanced customer engagement, and ensured sustained growth and visibility across the competitive automotive industry landscape.

Our client

Automotive | India

Amaron Batteries, a brand from Amara Raja Energy & Mobility Limited, is a prestigious original equipment manufacturer for the automotive aftermarket segment in India. The brand has been registering healthy growth in all its segments including Passenger Vehicles, Three-wheelers, Two-wheelers, Commercial Vehicles, Farm Vehicles, and Home UPS/Inverters. Their batteries reach even the most isolated corners of India through an extensive sales and distribution network comprising 40,000+ Amaron Dealers, and 2000+ Extensive Service hubs. The company's industrial and automotive batteries are exported to 50 countries across the globe.

Business objective

Increase brand awareness in key regions across India, focusing on the east and north-east

Enhance audience engagement on social media platforms

Expand market share through deeper regional penetration

Improve search engine rankings for targeted industry keywords

Business solution

Drove Amaron’s digital growth through a comprehensive 360-degree marketing strategy, utilizing SEO, paid media, and impactful social media campaigns to enhance engagement, impressions, and overall brand visibility significantly

Crafted dynamic and compelling social media content, establishing a strong foundation and continuously refining it with a strategic vision

Positioned the brand mascot, Ron, as a central figure to strengthen brand identity, enhance credibility, and achieve exceptional audience recall value

Executed high-impact campaigns that captivated audiences and effectively drove substantial traffic to the website

Revamped the website to deliver an improved user experience and implemented an advanced SEO strategy, boosting monthly organic traffic to over 2 lakh and organically achieving top rankings on SERP

Supported initiatives such as offline BTL activities, paid sponsorships, on-ground events, and thought leadership efforts to maximize overall brand awareness and presence

Our Tech Stack

Business outcome

TO THE NEW helped Amaron achieve significant milestones in its digital marketing efforts, leading to notable business outcomes. Here are the key results:

5x+ increase in followers across social media platforms
100 million+ impressions through high-impact performance campaigns
2,000+ unique & engaging content posts published on social media
60% growth in organic traffic through SEO efforts

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