Highlights
In-depth competitive research and market analysis
Expert UI/UX design and development
360-degree content marketing program
SEO audit and ongoing optimization
TO THE NEW was chosen as a trusted digital technology partner by Alibaba Cloud to revamp their Digital Presence on web properties, marketplace, and user console in order to cater to the international audience.
Objectives
Conduct a digital transformation journey to modernize the digital assets
Implement experience design for superior UX
A 360-degree content marketing strategy to establish thought leadership
The Solution
TO THE NEW defined a bespoke Digital Transformation strategy for Alibaba Cloud. The transformation process started with mapping the user journeys to understand the global audience and creating a rich, engaging experience on multiple channels.
Our expert UI/UX architects developed personas and user flows to create engaging interfaces as part of experience design activity
Implemented 360-degree content marketing initiatives including content creation, content repurposing, SEO content optimization, and Distribution & Analytics
Initiated Startup Partner Program to provide cloud-related technical training to potential startups
Developed various promotional discount coupons and distributed them to a network of affiliate websites to generate qualified B2B leads
Value Delivered
For over 5 years,TO THE NEW proved itself as a key technology partner for Alibaba Cloud by helping them cater to over 6 geographies including the US, EMEA, APAC, and China.
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