Amplifying Alibaba Cloud’s Global Reach with a 360-Degree Content Strategy

Engagement overview

Alibaba Cloud, a leading cloud computing services provider, aimed to strengthen its digital presence through a comprehensive digital strategy for its website. As a trusted digital marketing partner for Alibaba Cloud, TO THE NEW, spearheaded this transformation by developing and executing a detailed digital roadmap. This strategy enhanced the Alibaba Cloud website, optimized content, and SEO efforts, and supported international marketing teams across 10+ regions worldwide. We created an extensive content library, delivering materials for the website, social media, and global events, and strengthening Alibaba Cloud's branding and marketing initiatives.

Our client

Cloud Services | China & Singapore

Alibaba Cloud, the cloud computing arm of Alibaba Group, is the largest public cloud service provider in China and the Asia-Pacific region. Globally, it ranks third in market share among cloud service providers. It offers a diverse range of cloud services, integrating cutting-edge technologies in computing, databases, networking, security, and storage. With a commitment to innovation, Alibaba Cloud serves global customers spanning numerous industries.

Business objective

Modernize digital assets and execute 360-degree content marketing to establish thought leadership across all channels

Optimize experience design to elevate UX with intuitive, user-centric interfaces that drive customer satisfaction

Amplify flagship events to enhance visibility through targeted content and comprehensive social media channels

Business solution

Executed a tailored digital transformation strategy, modernizing digital assets and aligning them with global market trends

Mapped user journeys to deliver rich, multi-channel experiences that resonated with diverse global audiences

Delivered 360-degree content marketing solutions, including content creation, repurposing, SEO optimization, and analytics-driven distribution

Designed intuitive and engaging user interfaces, leveraging advanced experience design with detailed personas and user flows

Produced high-impact content and videos to support Alibaba Cloud’s branding and marketing efforts at major global events

Managed social media campaigns across LinkedIn, Meta, and TikTok, achieving significant results, including 12.5M impressions

Our Tech Stack

Business outcome

As a trusted partner and expert in digital marketing, TO THE NEW supported Alibaba Cloud in empowering their international marketing teams across 10+ regions, including China, USA, Europe, Singapore, Philippines, Malaysia, Hong Kong, and MEA markets. By delivering tailored strategies and producing an extensive content library, we enabled Alibaba Cloud to strengthen its global presence and drive impactful marketing campaigns. Here are the key business outcomes:

50+ white papers and magazines
3000+ blogs across different domains and technologies
1500+ webinar and conference videos
100+ infographics, brochures, and email campaigns
200+ case studies

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