TO THE NEW has announced the appointment of Sushil Jethaliya, an industry veteran with over two decades of experience, as the Business Unit Head for its Middle East region.

Based out of Dubai, Jethaliya brings with him a bouquet of useful industry experiences acquired through his association with multiple customers and prospects from the industry.

Jethaliya’s primary focus will be on growing TO THE NEW's footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships & customer engagement. Most importantly, he will be supporting customers in their digital transformation journey by effectively addressing their pain areas in the ever-evolving business environment.

Jethaliya said, “I am extremely excited to be joining TO THE NEW during a time of exponential growth, driven by high quality services and innovative solutions. TO THE NEW carries a perfect blend - the agility of a start up & the maturity of tech giants. This is what clients expect in a highly dynamic business environment and rapidly evolving technology advancements. I am looking forward to expanding TO THE NEW’s footprint in the Middle East market by being a partner of choice for our clients in their transformation journeys.”

Narinder Kumar, Chief Operating Office and Co-founder, TO THE NEW, said, “Sushil is a deeply experienced leader with a proven track record of working closely with customers to identify solutions and solve their business challenges. We are excited to welcome Sushil to the TO THE NEW leadership. Given the hyper-growth of TO THE NEW in the Middle East, Sushil's vision and experience will be invaluable in helping us steer forward and deliver exceptional value to our clients in the region.”

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