Responsibilities

• Create, run, and manage multiple paid campaigns across channels 
• Identify and execute optimization recommendations to increase campaign ROI
• Maintain and operate day to day campaign spend as per allocation 
• Create landing pages using tools like Unbounce
• Prepare weekly and monthly reports
• Monitor progress of campaigns using various reporting tools
• Plan, Design & Implement SEM strategy 
• Complete responsibility of campaign, KPI & lead targets

Requirements

• Hands-on experience in PPC (Pay-per-Click) advertising
• Experience in creating and running campaigns for IT/ITes services
• Strong keyword research skills
• Ability to write compelling, clear, concise search ad copies
• Should be able to create landing pages using any of the marketing tools such as unbounce, Hubspot, LeadSquared
• Should have handled multiple campaigns at a time
• Extremely analytics and numbers driven
• Good design sense
• Proficiency in Microsoft office skills 
• Excellent Communication, Presentation and Negotiation skills in English
• Proficiency in Google Ads Editor

Good to Have

• Google Adwords certified
• Expertise on Google Analytics
• A/B testing skills
• Knowledge of leveraging LinkedIn, Facebook and other portals