Responsibilities

• Support in delivering B2B marketing projects at TO THE NEW including formulation and execution of content and digital marketing strategy
• Gain a deep understanding of each client's business objectives, target audience, and competitive landscape to develop tailored content marketing strategies
• Strong content / communication skills to support variety of content creation strategies
• Support in proofreading and editing technology content assets; ensuring that they are framed for CXOs and audiences of the target country for which such content is written such as the US, AU, India, and so on
• Servicing the clients and ensuring seamless delivery of the projects according to their needs
• Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook
• Liaise with internal digital marketing teams including - SEO, Social Media, Media, Creative, and Motion Graphics. Debrief them about the project requirements and evaluate the deliverables as received by them before sharing them with the clients
• Provide regular social media reports to clients, ensuring transparency and accountability.
• Analytical mindset with the ability to create reports and present them to clients as required
• Conduct regular sync-ups and meetings with internal teams and clients to keep track of relationships and progress of projects
• Mine and penetrate the accounts through effective nurturing and relationship-building
• Stay updated with industry best practices and implement strategies to increase engagement and demand

Requirements

• Worked in the Corporate / Business marketing team of IT services/technology companies
• 3-4 years of technology marketing experience
• Ability to review and edit technology content in different formats such as whitepaper, blogs, videos, and more for different audiences
• Understanding of digital marketing concepts like SEM, SEO, and Social Media
• Understanding of tools in social media, listening, and marketing automation is a big plus
• Understanding of email marketing including strategy and setup is good to have
• Outstanding abilities in both spoken and written communication.
• A doer with a passion for content, B2B, and digital marketing
• Ability to think on their feet and have a solution-centric approach
• Experience in demand generation is a plus