Responsibilities

• The primary focus would be work in Media planning, buying (Auction based or Direct), and campaign execution on Search, Social, Mobile, Publishers etc
• You should be comfortable with various platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, Native Ads, and Programmatic
• You should be comfortable with A/B creative tests and spend on scaling tests
• You will be working on tweaking strategies and budgets based on the current performances to maximize the ROI. Last, but not the least, you would identify pain points to creatively improve non-performing areas
• You should know how to present the data in an impactful manner

Requirements

• 6 to 8 Years of experience
• Experience in creating and running campaigns for IT/ITes services
• Working experience on Google, FB, LI
• Keyword research skills
• Ability to write compelling, clear, concise search ad copies
• Handled multiple campaigns
• Presentation and Negotiation skills
• Excellent communication skills
• Knowledge of Taboola, Twitter, Quora, etc