[Whitepaper] - Content Management in the age of Customer Experience Management

Content is the central piece in Customer Experience Management. Given the explosion in the volume of content that is produced every day, it is essential that organizations have a content strategy. A Web Content Management System can help organizations do end-to-end management of their website content, be it content production, storage, management or website design. This whitepaper gives detailed insights on-

	The role of content in the digital age and the need for a content strategy
	Overview of Content Management System and the CMS ecosystem (Drupal Vs. WordPress Vs. Joomla)
	Benefits that organization can accrue with a WCM
	Choosing the right CMS basis business goals
	Must-have features in a WCM from a business and IT perspective
	Top 10 questions to ask a WCM vendor
	Case Study -WCM successful implementation

Download this whitepaper to understand how on-boarding a WCM system can help you to better manage your customer experience.