A Google study reveals - "90% of the customers move sequentially between several screens during their buying journey" In order, to capture this omni-channel behaviour of the connected consumers, marketers need to identify various touch points in the buyer’s journey across devices to engage and convert them.
There are some new omnichannel analytics models in the market that try to track the cross-device behavior of the consumers in the buyer journey, while, giants like Facebook and Google have also tried their hands to provide an integrated solution to without compromising the privacy of the users.
Download this whitepaper to get insights on the cross-device behavior of connected consumers, key metrics to track, the importance of analytics and more.