More and more companies are bidding farewell to the legacy way of working and embracing digital transformation. They are adapting new-age digital technologies to reach out to digital natives. They are also digitizing their business models and modernizing the infrastructure to improve the overall experience and add new revenue streams.
Along with these, another prime focus area for companies is to excel at providing digital customer experience. According to Forrester, 72% of companies feel this as a top priority.
We have come up with a whitepaper series in association with Nasscom, a not-for-profit industry association and apex body for the 154 billion dollar IT BPM industry in India. The first whitepaper covers customer experience and outlines:
 | The importance of digital customer experience |
| Evolution of customer behavior |
| 4 ways brands are reshaping customer experience |
| Case Studies and Findings |
Download this whitepaper to improve your digital customer experience and embrace digital transformation effectively. We will cover how brands have been able to digitize business model in our next whitepaper of this series.