Hyper-personalization, powered by Generative AI (GenAI), is revolutionizing how businesses interact with their customers. By leveraging AI to analyze vast amounts of data, businesses can tailor products, services, and experiences to individual preferences, creating more meaningful and engaging interactions. This personalized approach not only enhances customer satisfaction but also drives business growth and loyalty.

In this exclusive on-demand webinar, our GenAI experts shared their insights into the cutting-edge world of hyper-personalization using Generative AI and how it is reshaping customer interactions.

The webinar was attended by over 230 professionals at various leadership levels, representing a diverse range of industries, including FinTech, Banking, Travel, Entertainment, Education, Healthcare, and more.

Our key takeaways:

  • What are the fundamentals of GenAI and its role in hyper-personalization?
  • Why are data quality and privacy crucial in hyper-personalization?
  • How is GenAI overcoming the challenges of traditional personalization?
  • Practical solutions for creating individualized experiences at scale.
  • How GenAI is transforming customer engagement through hyper-personalization.
  • Industry-specific GenAI use cases showcased through our in-house demonstrator.
  • What lies ahead, and how can businesses stay ahead of the competition?
  • A Q&A session where our GenAI and Data Science experts shared their insights and answered attendees' questions.
Agenda
TimeSchedule
04:00 - 04:10 PMIntroduction
  • Welcome and introduction to the speaker.
  • Brief overview of the topic and its need.
04:10 - 04:30 PMUnderstanding Hyper-personalization
  • Definition and distinction
  • Understanding key components- data collection (behavioral, transactional, contextual), Advanced analytics and AI, real-time personalization
  • A brief of implementation strategy, wrt data and GenAI platforms
04:30 - 04:45 PMReal-world use cases & in-house demonstrator
  • Live, user activity-based demo
    • User Onboarding
    • Real-Time Personalized Recommendations
    • Contextual and Behavioral Personalization
    • Feedback Mechanism and Continuous Improvement
04:45 - 04:50 PMChallenges and future directions 
  • Discussion on real life use-cases for various domains
  • Key challenges and road ahead - data privacy concerns, integration issues, etc.
04:50 - 05:00 PMQ&A Session
TimeSchedule
01

Personalization vs Hyper-personalization

02

Analysts’ view on Hyper-personalization

03

Diving deep into Hyper-personalization

  • Brief overview
  • Role of GenAI in addressing the organization’s goals
  • Personalization Maturity Curve focussing Gen AI
  • Core principles of Hyper-personalization
  • GenAI Powered Hyper-personalization role in E2E customer journey
  • Considerations & implementation process
04

Industry-specific use cases

05

Challenges & future directions

06

Demo

07

Q&A

Speakers
  • Sushil Jethaliya
  • Sanmati
  • Ankit
Who attended?

  • Data Science Lead who is looking to supercharge their AI models.

  • Chief Information Officer (CIO) who is keen on leveraging GenAI for data & analytics.

  • VP/Head of IT looking for GenAI-based initiatives who likes to explore the possible use-case within their organization for implementation hyper-personalization.

  • Chief Marketing Officer (CMO)/Head of Marketing looking to leverage GenAI in personalizing their customer service experiences.

Who are we?

TO THE NEW is a digital technology services company providing innovative product engineering solutions to diverse industries across the globe. We design and build digital platforms with Cloud, Data, and AI as the main pillars.

Global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov have recognized TO THE NEW for its capabilities across Digital Engineering, Cloud, Media & Entertainment Solutions, Data & AI, and Digital Marketing. We have also been recognized as a ‘Great Place to Work’ consecutively for many years and have a team of 2000+ passionate ‘Newers’ spread across North America, EMEA, India, SEA, and ANZ with our headquarters in Singapore.

 
Register now to secure your spot!
 
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