TO THE NEW, a leading digital technology company recently announced its participation as an exhibitor in IBC 2016 to be held from 9-13th September, 2016 at RAI, Amsterdam.

A global leader in Digital Transformation, TO THE NEW will showcase its suite of Video and OTT solutions at booth number J17 in hall 14 (Content Everywhere). TO THE NEW, will also demonstrate VideoReady, a turnkey TV Everywhere/OTT solution that enables Operators, Telcos, Media companies and Education hubs to offer personalized TV and learning experiences on connected devices. As a part of the demonstration, the booth visitors will get a chance to experience how VideoReady simplifies the entire OTT and TVE ecosystem and helps launch, manage and grow online video offerings across platforms.

According to Dave Maan, EVP – Video Solutions, TO THE NEW, "We are extremely excited to be a part of such a worthwhile event.We will be demonstrating VideoReady – an end-to-end video platform to the large number of audience. Through IBC, we look forward to further expanding our industry reach and enable more companies to easily launch, manage and monetize online video content."

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. IBC 2016 will provide an unparalleled platform to meet, address and learn from 55,000+ of the most engaged power brokers, press and prospects in international electronic media and entertainment.

See the media coverage here.

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