TO THE NEW will be attending the IBC Show 2024

We’re back at IBC 2024!

IBC 2024 is just around the corner, and it promises to be the epicenter of cutting-edge technology for the media &
entertainment industry!

Whether you're exploring advanced OTT platforms, looking to deliver intuitive UX and multiscreen solutions, or analyzing consumer behavior, we’d love to discuss the latest trends in Media & Entertainment and explore new ideas together.

Meet our team

Narinder Kumar Co-Founder & CEO
TO THE NEW
Ankur Tripathi BU Head (M&E)
TO THE NEW
Shweta Jain Vice President - Sales
TO THE NEW
Kamesh Gupta Sr. Project Manager (M&E)
TO THE NEW
Trayambak Mishra Technical Manager (M&E)
TO THE NEW

Who are we?

TO THE NEW specializes in creating highly scalable and immersive OTT platforms that deliver seamless streaming experiences across multiple screens. With over 350+ OTT apps deployed, 1000+ Hours of OTT content processed every day, and its strong experience with the Media & Entertainment sector, TO THE NEW provides advanced solutions and services across the media value chain to its customers, including Pay-TV Operators, Broadcasters, Studios, Distributors, and top pure-play OTT players.

What do we do?

OTT Platform
Development
We offer multi-platform OTT services to deliver rich, intuitive, and omnichannel experiences to viewers across devices and destinations.
Smart TV
Solutions
We offer end-to-end Smart TV solutions with expertise on all platforms & devices; to help you increase viewership, expand reach, and uplift brand experiences.
Media Services &
Solutions
Higher reach, discoverability & monetization for OTT platforms, broadcasters, content owners & distributors.
Experience Design & App
Development
Experience and Engagement oriented front-end apps design and development across devices.
Quality
Assurance
Domain contextual quality engineering and assurance including the entire streaming value chain.
OneOps Managed
Services
Consolidated Operations across all Apps, Infra & Content for OTT delivered as reliable managed services with end-to-end ownership.

Our proprietary solution:

VideoReady is a highly customizable, end-to-end OTT solution for branded OTT platforms, built on the pillars of Experience, Monetization, Speed, and Flexibility.

VideoReady comes with a comprehensive list of features including CMS, Cross-Platform Apps across connected devices, Search & Discovery, Recommendation Engine, Video Player, cloud-agnostic back-end platform and easy integration with industry-leading tools for Marketing, Analytics, Notifications,SMS/CRM & Ad Engines to augment the outcomes.

Know more