The NAB Show celebrated its historic 100th edition this year! This milestone event attracted over 65,000 attendees and 1,200 exhibitors and featured some of the world's leading brands and companies, as well as first-time exhibitors and innovation zones showcasing the most cutting-edge technology advancements for media and entertainment. Held on April 15-19, 2023, at the Las Vegas Convention Center (LVCC), the event brought together industry leaders under one roof who engaged in dynamic discussions and shared insights about the evolving landscape of media and streaming technology, shaping the future of the industry.

During the NAB Show 2023, TO THE NEW showcased its latest VideoReady OTT platform, along with a few new launches that help OTT businesses to build the next great OTT platform.. VideoReady is a feature-rich, flexible, and extendable solution that helps customers stream, engage, and monetize their content with a faster time-to-market and lower total cost of ownership.

Here's what we had in store at the NAB Show 2023:

  • VideoReady CMS and Cross-Platform Apps
    Experience-oriented and feature-heavy solution that covered every aspect of Streaming, Engagement, and Monetization with end-to-end ownership.
     
  • Launch of VideoReady Go
    A highly advanced and feature-rich OTT solution that would enable media companies to launch their OTT platforms on their own, with their branding and content in just a few minutes with a few clicks.
     
  • Launch of VideoReady FAST Solution
    A comprehensive solution to easily launch and manage multiple FAST channels across various FAST platforms. Built with monetization at the core, the solution ensures revenue maximization for every channel.
     
  • Monetization-as-a-Service
    A highly advanced business outcome feature in VideoReady that enables hybrid business models to leverage advanced monetization and ROI optimization.

As a leading digital technology services company, we were honored to be an exhibitor at this prestigious event, showcasing our comprehensive OTT solution, VideoReady. Below are some highlights from the event: