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Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
The landscape of content consumption has undergone a dramatic shift. Traditional cable subscriptions are being ditched in favor of Over-the-Top (OTT) media services. These platforms offer a treasure trove of on-demand content, but what truly sets them apart is their ability to leverage data and deliver a hyper-personalized viewing...