Digital Marketing

Why Lead Scoring is the Key to Smarter Sales and Marketing Alignment

 As marketers, we've often witnessed an intriguing uncertainty with our leads - while some prospects glide effortlessly through the pipeline, others seem perpetually stalled, never quite converting. This inconsistency underscores a need to establish robust processes within your pipelines to “qualify” leads. Marketing and sales...

by Jayraj Shetty
Tag: Marketo
27-Feb-2025

Marketing Automation

Maximizing Your Email Marketing Potential: A Complete Guide to Marketo

Email Marketing using Marketo: A Comprehensive Overview  According to the Emarsys report, 81% of retail professionals still use email as a driver for customer acquisition and 80% for customer retention. Email marketing is a popular and effective way for businesses to communicate with their target audience, build brand awareness,...

by Kritick Sharma
Tag: Marketo
23-Apr-2023