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As marketers, we've often witnessed an intriguing uncertainty with our leads - while some prospects glide effortlessly through the pipeline, others seem perpetually stalled, never quite converting. This inconsistency underscores a need to establish robust processes within your pipelines to “qualify” leads. Marketing and sales...
In the world of marketing, maximizing ROI (Return on Investment) is always a top priority. With the emergence of marketing automation tools, businesses now have access to more sophisticated methods of reaching their target audience and generating leads. But to truly maximize ROI, businesses need to take advantage of scoring in marketing...