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Introduction In today’s digital world, understanding user behavior is the key to optimizing website performance. Google Analytics (GA) is a powerful tool that helps businesses track website traffic, but relying on basic page views is no longer enough. Imagine this scenario: You launch a new signup button on your homepage, but after a...
Introduction Google Analytics is a web analytics service offered by Google that allows website owners and marketers to track and analyze various aspects of their website's performance and user behavior. It provides valuable insights into how users interact with a website, what content they engage with, where they come from, and much...
What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we're creating a new, more intelligent Google Analytics that builds on the...
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new...
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns...