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Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
Email configuration in Adobe Commerce is essential for maintaining effective communication with customers through transactional emails and notifications. Unlike Adobe Commerce Cloud, SMTP (Simple Mail Transfer Protocol) functionality is not natively included in Adobe Commerce Community Edition by default. However, you can easily integrate...
Salesforce Marketing Cloud (SFMC) is a powerful platform that enables marketers to craft personalized, dynamic content and automate communications across emails, landing pages, SMS, and more. Central to this capability is AMPscript, a versatile scripting language specifically designed for SFMC. In this blog, we'll explore what AMPscript...
Introduction In the constantly evolving virtual panorama, electronic mail advertising and marketing stay vital for effective marketing strategies, aiding in emblem cognizance, lead nurturing, and driving conversions. However, a successful electronic mail campaigns require more than simply catchy situation strains and compelling content....
In the ever-evolving world of digital marketing, email marketing is still an effective technique for businesses to connect with their audience. As a marketer, you understand the value of email marketing. It is effective, may help you engage your audience, and increase conversions. Today, most digital marketers agree that email marketing...
Email Marketing using Marketo: A Comprehensive Overview According to the Emarsys report, 81% of retail professionals still use email as a driver for customer acquisition and 80% for customer retention. Email marketing is a popular and effective way for businesses to communicate with their target audience, build brand awareness,...
What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%. Let’s deep dive into what Marketing automation is about - Marketing automation is the...
Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing world is buzzing...
Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work. Marketing...