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ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar, there might be chances of value truncation in case of large data. ListVars are custom variables that you can use however you’d like. They work...
Digital Analytics, Digital Marketing
Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP can...
Digital Celebrity Index 2015 is out and so is the celebrities’ digital media report card. Among Bollywood stars, Salman Khan has emerged as the most dabangg star in the digital media ranking. Indicating Salman as the most digital savvy celebrity followed by Shah Rukh Khan and Amitabh Bachchan respectively. <Happy dance time>...