Adobe

Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can use however you’d like. They work...

by Divyansh Agarwal
Tag: DataAnalytics
20-Jun-2024

Marketing Automation

Optimizing Tailored Customer Experiences with Marketo’s Custom Objects

In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...

by Deeksha Singh
Tag: DataAnalytics
20-May-2024

Big Data, Data & Analytics

Enhancing Workflows with Apache Airflow and Docker

In today's world, handling complex tasks and automating them is crucial. Apache Airflow is a powerful tool that helps with this. It's like a conductor for tasks, making everything work smoothly. When we use Airflow with Docker, it becomes even better because it's flexible and can be easily moved around. In this blog, we'll explain what...

by Bishal Kumar Singh
Tag: DataAnalytics
17-Oct-2023