Marketing Automation

Journey Builder vs. Automation Studio: Understanding Their Roles in Marketing Automation

Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...

by Deeksha Singh
Tag: CustomerJourney
14-Feb-2025