Adobe

Building Unified Customer Profiles: AEP and WebSDK Integration for Enhanced Insights

Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer's dream, doesn’t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we'll explore how...

by Neeraj Mehra
Tag: CDP
25-Dec-2024

Digital Analytics, Digital Marketing

Understanding Adobe Real-time Customer Data Platform Features

Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP can...

by Parambir Singh
Tag: CDP
18-Mar-2022