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In the rapidly evolving world of digital media, content providers are constantly seeking innovative ways to increase revenue and enhance viewer engagement. One of the most effective strategies is to deliver personalized ads within Video on Demand (VOD) content. By tailoring advertisements to individual viewer preferences, businesses can...
Adaptive Bitrate streaming is a technique employed in video streaming which detects end user's bandwidth and calibrates the video bitrate accordingly to guarantee the best viewing experience. This works by encoding source into streams of different bitrates and then each stream is fragmented into smaller multi-second chunks. A manifest...