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Introduction Landing pages are vital components of modern marketing strategies. They are purpose-built pages designed to guide visitors toward specific actions, such as purchasing, signing up, or downloading content. The importance of landing pages lies in their ability to maximize conversions and campaign effectiveness. By providing...
Introduction In contemporary speedy-paced virtual landscape, small groups face extreme opposition and the want to stay ahead is greater critical than ever. Customer relationship control (CRM) has end up the pulse of each successful business, and HubSpot CRM emerges because the final device that drives small enterprise increase. In this...
Introduction In the world of software development, testing is really important. It helps make sure that the code works well and is reliable. There are two popular ways to do testing: Test-Driven Development (TDD) and Behavior-Driven Development (BDD). These methods have different ways of doing things. In this blog post, we'll compare...
The conveyance of data from many sources to a storage medium where it may be accessed, utilized, and analyzed by an organization is known as data ingestion. Typically, the destination is a data warehouse, data mart, database, or document storage. Sources can include RDBMS such as MySQL, Oracle, and Postgres. The data ingestion layer...
What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%. Let’s deep dive into what Marketing automation is about - Marketing automation is the...
Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a...
Over the years, the technology ecosystem has gone through many changes and has come a long way. With technologies evolving at such a rapid pace, the need to embrace digital transformation is no longer optional. Digital Transformation, however, is not a simple concept. It involves numerous layers of technology adoption and change...
Frequent and shorter releases, faster feedback, less risky deployments and resilient systems - do they sound familiar? Well, modern technology companies are focusing and emphasizing on Continuous Integration, Continuous Delivery and Continuous Deployment to improve time to market and get an edge over the competitors. Continuous...
Remember Kodak, the yesteryear giant in the roll film business that had to prematurely wrap up its business owing to poor strategic choices and failure to ride on the digital transformation wave? Well, it is a gaping fate that awaits a quarter of businesses today as predicted by Gartner. As per Gartner Digital Business incompetence...
A lot of companies have moved away from the traditional waterfall model and started leveraging Agile methodology and principles for faster development. Most of these organizations prefer leveraging DevOps to cut down time to market and shorter the release cycles. DevOps doesn't just break the silos and bring the Dev and Ops together but...
Cloud has multiple advantages such as reduced total cost of ownership, on-demand provisioning of resources and much more. However, DevOps together with Cloud can be more beneficial. While Cloud helps to modernize the IT infrastructure, DevOps helps to automate it. DevOps not only helps in automating the delivery pipeline but also...
This is the second part of the two-blog series on 'Important things to consider for Migrating Content to AEM'. Click here to checkout blog-1. Following are some more points to help in the process of migration to AEM: Migration Strategy: Decision of what strategy/approach is needed to be followed for migration is very important....
