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As you progress in your journey from business intelligence (BI) development toward data engineering or analytics engineering, one of the core skills you need to focus on is data modeling. Data modeling is the foundation for any data architecture—whether you are building databases, designing ETL pipelines, or creating data warehouses....
If your client or business has both a website and a WebView app, how would you differentiate the traffic between the two? Or, how would you distinguish traffic between mobile browsers and the WebView app? We could do this using the data layer, which can be set up with the help of your development team. If you’re wondering whether the...
Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without...
Anaytics, Application Security
Kibana Tool Kibana is a dashboarding tool that works veritably nearly with Elasticsearch. Kibana is used for various use cases, like system monitoring & application observations. In a traditional monitoring system, we will monitor system performance, application logs, and so on. Kibana core ships with the classics: histograms,...
What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we're creating a new, more intelligent Google Analytics that builds on the...
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new...
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns...
In the era of chatbots, besides imitating humans they can also perform complex tasks like booking tickets for movies etc. Out of various implementations, Rasa is an open-source implementation for Natural Language Understanding (NLU) and Dual Intent and Entity Transformer (DIET) models. It can interact with databases, APIs, conversational...
Digital Analytics, Digital Marketing
With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...
A business’s ability to leverage digital technology and innovate in a rapidly changing business environment is crucial for success. Digitally mature companies are growing at a rapid pace. Leveraging cutting-edge digital technologies, they are able to transform business models and operational processes. Legacy companies have the fear to...
Digital Transformation, Technology
Digital transformation is the profound transformation of business processes, competencies and models to fully leverage the opportunities provided by digital technologies. Digital Transformation impacts businesses worldwide. Fast paced organizations are able to re-engineer their existing business models and deliver products that can...
