Adobe

Building Unified Customer Profiles: AEP and WebSDK Integration for Enhanced Insights

Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer's dream, doesn’t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we'll explore how...

by Neeraj Mehra
Tag: AEP
25-Dec-2024

Adobe

Exporting AEP profile attributes and audience to Adobe Target

Adobe Target is a comprehensive solution within the Adobe Experience Cloud designed to customize and personalize customer experiences. It enables you to optimize revenue across web and mobile sites, apps, social media, and other digital channels. Data from multiple systems seamlessly integrates into Adobe Target, including Adobe...

by Anubhav Gupta
Tag: AEP
19-Dec-2024

Adobe

Mastering Download Tracking : Using AEP WebSDK for Event Monitoring

Introduction: Tracking file download events across websites is crucial for understanding user engagement and based on which digital strategies can be optimized. Using the AEP WebSDK extension offers a robust solution for capturing such events. By leveraging this extension, businesses can seamlessly monitor and capture download events,...

by Divyansh Agarwal
Tag: AEP
20-Aug-2024

Adobe

Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can use however you’d like. They work...

by Divyansh Agarwal
Tag: AEP
20-Jun-2024

Digital Analytics, Digital Marketing

Understanding Adobe Real-time Customer Data Platform Features

Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP can...

by Parambir Singh
Tag: AEP
18-Mar-2022