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Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads...
Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer's dream, doesn’t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we'll explore how...
Adobe Target is a comprehensive solution within the Adobe Experience Cloud designed to customize and personalize customer experiences. It enables you to optimize revenue across web and mobile sites, apps, social media, and other digital channels. Data from multiple systems seamlessly integrates into Adobe Target, including Adobe...
Introduction: Tracking file download events across websites is crucial for understanding user engagement and based on which digital strategies can be optimized. Using the AEP WebSDK extension offers a robust solution for capturing such events. By leveraging this extension, businesses can seamlessly monitor and capture download events,...
ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar, there might be chances of value truncation in case of large data. ListVars are custom variables that you can use however you’d like. They work...
Digital Analytics, Digital Marketing
Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP can...