Adobe

Transforming UX with Data: Leveraging Adobe Analytics to Uncover Scroll Depth and Page Depth Insights

Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads...

by Divyansh Agarwal
Tag: adobeanalyticsimplementation
27-Mar-2025

Adobe

Mastering Download Tracking : Using AEP WebSDK for Event Monitoring

Introduction: Tracking file download events across websites is crucial for understanding user engagement and based on which digital strategies can be optimized. Using the AEP WebSDK extension offers a robust solution for capturing such events. By leveraging this extension, businesses can seamlessly monitor and capture download events,...

by Divyansh Agarwal
Tag: adobeanalyticsimplementation
20-Aug-2024

Adobe

Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can use however you’d like. They work...

by Divyansh Agarwal
Tag: adobeanalyticsimplementation
20-Jun-2024