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Agile, Industry Buzz, Marketing
As I entered my first Toastmasters meeting, a mix of anticipation and trepidation filled the air. Little did I know that this experience would transform into a journey of self-discovery and personal growth. Overcoming Introvertism: Embracing the Circle Navigating Networking as an Introvert Networking had always been a daunting task for me, especially as […]
Agile, Data & Analytics, Digital Transformation
What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to […]
Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around the web to trick shoppers into giving out their personal information. Nowadays, almost everyone you come across has recently purchased […]
Connected TV, Industry Buzz, Smart TV
The rise of streaming services has brought about fierce competition in the entertainment industry. Among the key players vying for dominance, Roku has emerged as a force to be reckoned with. With its user-friendly approach, extensive content library, and strategic partnerships, Roku has successfully positioned itself as the leader in the streaming wars. In this […]
Big Data, Data & Analytics, Industry Buzz
AI is everywhere, but there’s less attention to the engine running behind it. Data Engineering is what makes the right data available at the right time for all these AI use cases. Happy that someone thought about it and organized this 2-day event DES2023, focused on Data Engineering in Bengaluru, where we got to hear […]
Anaytics, Industry Buzz, Technology
Machine learning (ML) has revolutionized how we live, work, and interact with technology. From personalized recommendations to predictive analytics, ML has become an integral part of our lives. However, with this rise in the use of ML, there have been growing concerns about the ethical implications of this technology. In this blog post I’ll explore […]
Econometrics analyses and predicts economic data using statistics and math. It assists us in understanding the relationships between various economic factors and forecasting future trends. It has become more important recently and will continue to grow in 2023. Unlike digital attribution, econometrics uses a comprehensive statistical approach, which can consider multiple factors and provide robust […]
B2C, Connected TV, Industry Buzz
The over-the-top (OTT) industry is rapidly expanding, with an increasing number of people turning to stream services for entertainment. However, with so many OTT platforms now available, companies are finding it increasingly difficult to monetize their offerings. This blog will look at some of the most innovative OTT platform monetization models. Subscription-based Model: The subscription-based […]
Digital Marketing, Industry Buzz, Marketing
Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]