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In many households today, streaming platforms have become a primary source of entertainment. This is especially true for families with young children, where cartoons, educational shows, and animated movies are part of daily routines. As a parent myself, I often sit with my daughter in the evenings as she explores her favourite content on OTT […]
Introduction In our world today that is dominated by digital-first experiences, the customer no longer has the need to engage in long, linear journeys. Instead, they now engage in micro journeys, short, goal-oriented experiences that occur across channels, devices, and moments of time. Traditional end-to-end journey mapping does not reflect these micro behaviours well and […]
Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules – and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our Subscription Management Solution was built to simplify this […]
The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. With the worldwide shift from linear television to digital streaming, advertising remains a critical monetisation model across various platforms. To effectively serve the ads along with a seamless content viewing experience, the OTT ecosystem relies […]
🎬 Watch Parties: Transforming OTT Social Viewing Over-the-top (OTT) streaming has already revolutionized how we consume entertainment; the next wave is making that consumption social and interactive. With features like synchronized playback and shared chat, watch parties are turning passive viewers into a collective audience: friends, families, and fan-groups watching together even if physically apart. […]
A/B Testing in OTT: Turning Data Into Better Experiences The Essence of A/B Testing Think of A/B Testing as running a small experiment. You put two versions side by side—Version A (Control) and Version B (Variation)—and see which one your audience prefers. It could be as simple as a headline, a button color, or even […]
When we think of OTT (Over-the-Top) platforms, the first things that come to mind are seamless streaming, engaging user experiences, and diverse content libraries. But behind every binge-worthy series and blockbuster premiere lies a powerful backbone, the unsung hero powering seamless streaming experiences for millions of viewers worldwide – the Content Management System (CMS), which […]
Introduction In today’s fast-paced digital world, audiences no longer have the time or patience to watch an entire game. Instead, they crave the excitement of key highlights—the major actions (sixes, boundaries, goals, or wickets) that define the game. Traditionally, creating these highlight reels has been a manual and time-consuming process, requiring hours of editing effort […]
Introduction Daily stand-ups are one of the cornerstones of Agile software development. They’re meant to keep teams aligned, unblock issues quickly, and maintain a rhythm of accountability. But in the era of distributed teams and hybrid work, the simple stand-up has become unusually complex. Done right, it serves the purpose. Done poorly, it feels like […]