Shweta Joshi

BA

Analyzing the consumer behavior insights in OTT market

Over the past years, the Over-The-Top (OTT) industry has experienced tremendous expansion that has reshaped the media and entertainment landscape. The OTT market has rapidly evolved due to rising internet usage, multiple players, technological improvements, shifting consumer needs, and regional OTT preferences. A number of industry...

04-Sep-2024

Anaytics, Data & Analytics

Understanding Generative AI and Predictive Analytics

The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has...

26-Feb-2024