Shreyas Vijay

Marketing Automation

Customer Data Platforms made easy -  According to a report by Cdp Institute forecasts, the revenue of the customer data platform industry is at $2 billion for 2022, up 25 percent over 2021 which means that the exponential growth of the use cases of Customer data platform have done some wonders for the marketers.  What exactly does...

Salesforce

Exploring Marketing Automation According to a report by Statista, By the end of 2023, the market for marketing automation technology is anticipated to reach $25.1 billion. But what exactly is marketing automation? Let’s find out.  Marketing automation is a way to automate voluminous marketing processes. Platforms of marketing...