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As a marketer, generating leads is only the beginning. You need a well-planned lead journey management strategy to convert those leads into paying customers. Lead journey management is crucial to any marketing strategy, especially in today's digital age, where customers can access many options. Lead management software like Marketo is an...
The digital age is fueled by data - so goes the saying. The importance of data is something that everyone has been talking about for the longest time. Any organization has always seen data as one of their most important assets, and this conviction is without question. Your data is the source that can help you make an informed decision,...
