Manmeet Singh

Digital Marketing, Marketing

Keeping it Simple: HTML vs. Plain Text Emails

Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing world is buzzing...

25-Jan-2022

Digital Analytics, Digital Marketing

Less is More – Form Conversions

In this post-pandemic era, we have seen companies focus heavily on digital marketing channels  such as webinars, virtual conferences, podcasts, etc.  The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out...

04-Jan-2022