Kritick Sharma

Marketing Automation

Optimizing Act-On: Mastering Act-On Account Administration for Optimal Marketing Performance and Facilitating Content Sharing in the Marketing Network

Introduction While optimizing the full potential of your marketing automation platform, asset management becomes a hefty task, considering it is going to be used for various business requirements. To make it well structured and to get hassle-free access, a need for multiple accounts is there. In order to solve this, a marketing...

27-Mar-2024

Marketing Automation

Unlock the Power of HubSpot Custom Coded Landing Pages: Boost Conversions and Maximize Marketing Impact!

Introduction Landing pages are vital components of modern marketing strategies. They are purpose-built pages designed to guide visitors toward specific actions, such as purchasing, signing up, or downloading content. The importance of landing pages lies in their ability to maximize conversions and campaign effectiveness. By providing...

23-Oct-2023

Marketing Automation

Maximizing Your Email Marketing Potential: A Complete Guide to Marketo

Email Marketing using Marketo: A Comprehensive Overview  According to the Emarsys report, 81% of retail professionals still use email as a driver for customer acquisition and 80% for customer retention. Email marketing is a popular and effective way for businesses to communicate with their target audience, build brand awareness,...

23-Apr-2023

Marketing Automation

Supercharge Your Business Growth by Making the Most of Your Marketing Automation With Act-On

What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%.  Let’s deep dive into what Marketing automation is about - Marketing automation is the...

11-Jan-2023